Developing inclusive social media and websites

Social media such as Facebook, Instagram, Twitter and club websites are excellent platforms for promoting your club, connecting with existing members and attracting new members. They are a way potential new members make judgements about your club and decide if it is a place that they will feel welcomed. What messages your social media platforms and website convey to the public? This tip sheet provides some key points for sports clubs to consider when developing inclusive and welcoming social media.

This tip sheet has been developed from the findings of the 3-year Australian Research Council project ‘Managing Diversity in Junior Sport: Participation versus Performance’ led by Victoria University in partnership with VicHealth, the Australian Football League and CMY. The guidance has been authored by Dr Ruth Jeanes, Monash University and Professor Ramón Spaaij, Victoria University. For more details on the research project please see our summary and full report.